Lyxor ETF - We Are Collider

Lyxor ETF

INVESTING TO FIGHT CLIMATE CHANGE

Lyxor ETF wanted their investors to understand the key role they can play in fighting against climate change; and to buy into their portfolio of pioneering investments dedicated to limiting global temperature rises to below 1.5°C.

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The ESG Hub microsite housed over 60 pieces of content.

We pioneered a bespoke branded platform, specifically designed for digital events and built around Lyxor's needs.

A 90 minute live streamed magazine show was hosted by award winning presenter Nadine Dereza.

Isolated experts' homes were transformed into remote studios with equipment prepared for easy installation.

Direct connection to audience was enabled through fully-moderated comments, live-polling and Q&A functionality.

Full CRM integration meant data could be collected on interactions, polling participation, comments and downloaded content.

We designed and produced an 80 page climate guide in several languages.

The integrated campaign included digital advertising across multiple languages.

Press advertising in multiple formats.

$1BN GENERATED IN ESG INVESTMENTS

OVER 60 ESG RELATED PIECES OF CONTENT HOSTED ONLINE

60 MINUTE VIRTUAL MASTERCLASS WITH GLOBAL REACH

“This ‘full funnel’ campaign was delivered in a mere 6 weeks.”