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Riot Games

LEAGUE OF LEGENDS 10 YEAR EUROPEAN CELEBRATION

Riot Games wanted their most ardent and loyal global League of Legends gamers to feel rewarded, share their passion across their own networks and continue to engage with future game releases.

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We delivered all creative and operational aspects of the event; from conception, creative ideation and execution.

We recreated the League of Legends battle arena across 3000sqm of ExCel London including a 500 person LAN gaming area.

Guests experienced a production to remember and a world-exclusive opportunity to get hands on with some of the new titles.

Immersive theatre and cosplay allowed guests to enjoy a physical re-creation of the game environment.

Seven new titles were launched and live-streamed globally from the event.

The livestream sits on the most watched leader board for streaming platform Twitch.

Global broadcasts linked in with live announcements from Global HQ in the US.

The event included world class on-stage entertainment and a celebration party.

Industry executives, content creators and streamers broadcast breaking news and gameplay live from the event.

7.3BN IMPRESSIONS GLOBALLY

143,499 TWITCH HOURS WATCHED MAKING IT THE NO.3 MOST WATCHED EVENT

867  PRESS ARTICLES

“This event, in five words…  I think it’s fu#king amazing!”

VIP Event Guest, Champion Gamer & Superfan