Zeiss wanted a diverse and digitally-distracted global audience to understand the complex product benefits of their Smart Lens technology; and choose the new ‘Smartlife’ range of optical spectacle lenses as their next lens purchase.
216 SOCIAL ASSETS
220 VIDEO ASSETS
“The energetic and upbeat ‘Take on everything your eyes face today’ campaign, simultaneously showed everything our eyes face. Across every age group. Across 50 countries.”