Zeiss

1 / 5

The campaign showed everything our eyes face every day, across every age group, with unique creative for Asian and Western markets.

216 individual social assets ensured maximum relevancy to specific audiences and age groups.

A full editable 'toolkit' enabled unlimited local market adaptation and roll-out.

40 key visuals featured across press, OOH and point of sale.

The multi-channel, global campaign excited B2B, B2C and B2B2C audiences.

216 SOCIAL ASSETS

220 VIDEO ASSETS

64 CINEMAGRAPHS

“The energetic and upbeat ‘Take on everything your eyes face today’ campaign, simultaneously showed everything our eyes face. Across every age group. Across 50 countries.”

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Zeiss wanted a diverse and digitally-distracted global audience to understand the complex product benefits of their Smart Lens technology; and choose the new ‘Smartlife’ range of optical spectacle lenses as their next lens purchase.