Google

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We brought the personality of Android to life, at the same time making a big statement in the face of significant investment from the competition.

We created a number of playful and engaging experience led activities, including the Google slide.

We displayed products on a sushi bar style conveyor belt, and guests received cocktails and mocktails from our Liquid Chefs.

Interspersed amongst the fun, were interactive stations where consumers were able to test out the full range of the hardware and software available.

25,500 VISITORS

BEST STAND – DBA DESIGN EFFECTIVENESS AWARDS

BEST EXPERIENCE – MARKETING DESIGN AWARDS

“We Are Collider certainly achieved the attention of the world press and Mobile World Congress visitors with their stand design and experience delivery. 25% of Tweets from the event referenced Android.”

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Google didn't need much of an introduction, but when they wanted to launch the Android platform at Mobile World Congress, they wanted the world's press to understand the vast choice of hardware and software available, and effectively communicate this to consumers.