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Musings on our work, industry trends and the world of brand experience.

How to create an effective launch strategy

Part of our Colliderscope event series, we looked to uncover some of the launch behaviours that led consumers to connect and engage with brands and products. Research shows that 76% of new product launches fail within the first year, so understanding how to better integrate behavioural insights into creative strategies…

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Instagram opens its own real-life pop-ups and Alexa gets religious

INSTAGRAM’S POP-UP: A LESSON IN EXPERIENTIAL SHOPPING As large retailers like House of Fraser and Homebase are falling victims to the much dreaded ‘death of the high street’, Instagram is well aware that consumers still value the experience of shopping IRL and is tapping into this need by opening a…

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“For the Now” a campaign that celebrates living in the moment

We are happy to share “For The Now’, a campaign to raise awareness and funds for Chestnut Tree House, a hospice caring for children with life-shortening conditions. ‘For The Now’ was created to coincide with the charity’s 15th year anniversary; to tell the story of Chestnut Tree House and the incredible…

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